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Online Reputation Management For Dummies by Lori Randall Stradtman

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Priming Your Audience’s Anticipation

For your audience, your posts should be like a powerful reward. One sure way of becoming truly influential online is to train — er, prime — your audience to anticipate the reward of your next post. Make them happy. It’s human nature to love looking forward to something happy. Some experts even believe that the happy hormones released (chiefly dopamine) from anticipating something are often greater than actually receiving that something!

Armed with this awareness, do everything you can to build anticipation for your posts by sticking to a regular publishing schedule where readers can look forward to having you make and keep a promise that makes their lives better, easier, or more fun.

Solving stresses

Whenever you sit down to write, remember that people come to the Internet to find information that either will help them or will entertain them for a few minutes. As you become your own online reputation management expert, your job is to create content that meets their needs and even exceeds them with cool answers to questions they didn’t even think to ask.

remember.eps People don’t search Google for aspirin; they search for headaches and how to fix them. The most popular posts you ever write will probably help people in one way or another.

Creating a series of posts

Creating a series of posts (a sequence of posts on a related topic that link to each other) ...

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