Book description
In The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, leading Internet entrepreneur Robin "Roblimo" Miller (developer for Slashdot and Freshmeat Web sites) presents systematic rules for building the profitability of your business online, whatever you sell - products, services, information, or advertising. Miller offers streetwise advice on accomplishing more with less; anticipating trends without wasting resources; avoiding disastrous mistakes; making the most of email and chat; and using the Internet to support all of your business activities, both online and off.
Table of contents
- Copyright
- Praise for The Online Rules
- FINANCIAL TIMES Prentice Hall
- Financial Times Prentice Hall Books
- Foreword
- Introduction
- One. What Makes the Internet So Powerful?
- Two. Building a Web Site that Works
-
Three. Profitable Ecommerce
- Sell without Shame
- Get to the Point Right Away
- Clear Product Descriptions Are Essential
- Site Navigation for Ecommerce
- Information Layering Accommodates Almost All Shoppers
- Database-Driven vs. Static HTML Sites
- The Myth of the Abandoned Shopping Cart
- Tell Your Customers Who and Where You Are
- Answer Your Email and Your Phone
- Do You Really Need Ecommerce?
- Four. Promotional Web Sites for Offline Businesses
- Five. News and Discussion Web Sites
-
Six. Email and Chat As Profit Builders
- Responding to Customers' Email
- Resisting the Lure of Spam
- Using Opt-In Promotional Email
- News As Email
- Maintaining Credibility in Email Newsletters
- Email Discussion Lists
- Thoughts on Email List Management
- Email Is Never Private
- Chat and Instant Messaging As Business Tools
- Viruses and Other Email Hazards
- Email and Chat Are Changing, Not Static
- The Most Important Email and Chat Rule
-
Seven. Site Promotion and Advertising
- Directories Are Not Search Engines
- Simple Tricks That Help Get Favorable Search Engine Rankings
- More Advanced Search Engine Tricks
- Advertising Your Web Site Online
- Advertising Your Web Site Offline
- Choosing the Right Domain Name
- Protecting Your Domain Name
- Try Not to Argue Over Domain Names
- All Your Promotions Must Work Together
- Eight. Cost Control and Futureproofing
- Resources
Product information
- Title: Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, The
- Author(s):
- Release date: October 2002
- Publisher(s): Pearson
- ISBN: 0130668427
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