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Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, The by Robin Miller

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Chapter Two. Building a Web Site that Works

A frightfully large percentage of commercial Web sites are poorly designed, implemented, and maintained. In 1993 or 1994, when we were all just learning how to make a site, and Web browsers were so primitive that they could hardly do more than display a single column of text and a picture or two, poor site design was understandable. Today there is no excuse for it. There is a huge body of literature available on the subject. Those serious about making money on the Internet, on any level, should spend some time familiarizing themselves with usability issues and what they can and cannot do with HTML, XML, Javascript, and other basic Web design technologies.

Avoiding the Worst Mistakes

The list of common ...

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