Chapter Five. News and Discussion Web Sites

Most of the major print publishers and broadcasters that went online in the 1990s have since scaled back their Internet activities because they haven't figured out how to make them profitable. If you think you can make money with a news Web site, you're saying, in effect, “I know more about producing news online than the people who run some of the world's biggest newspaper chains and broadcast networks.”

Are you really that smart? Or have many of the big media companies that have tried to move online gone about it wrong? The answer to both questions just may be “Yes.”

But don't kid yourself. Running an online news site—and making money at it—is one hell of a task, especially if you expect all or most of ...

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