Online Shoppers Don’t Always Care About Faster Delivery
Analyzing online customer data may reveal that other delivery attributes matter more than how quickly an order is received.
The COVID-19 pandemic changed how we shop. Soon after the onset of the global pandemic, retailers reported a rapid shift from in-store to online purchases. Online buying accounted for 18% of worldwide retail sales in 2020, up from about half that in 2018. Grocery shoppers stampeded to the web: As of May 2020, 41% of U.S. online grocery shoppers were first-time users of such services. The expectation is that the online shift will persist well beyond the pandemic across most retail subsectors.
Adapting to these changes ...
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