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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Selling on the Internet

Now it's time to talk about your online business and maximizing its profits.

Put simply, the Web presents an opportunity no business should pass up. It allows businesses of any size to market their products inexpensively to a global audience and sell goods and services 24 hours a day. However, this wasn't always the case. Early on, businesses used the Web to advertise their products but did not perform secure online transactions because the technology wasn't available. Fortunately, times have changed. An array of professional marketplaces, online payment services, and commerce management services have made the Web more commerce-friendly today than at any time in its short history.

With that in mind, we'll show you how ...

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