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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Spam

No discussion of email would be complete without a discussion of spam. Spam's official names are UCE (Unsolicited Commercial Email) or UBE (Unsolicited Bulk Email). Spam is known to most of us as junk mail. It is flooding the Internet with millions of messages that you don't care about and don't want. If you have an email address, it's inevitable that you'll eventually end up on a spammer's list.

The problem with spam is that there are so many people on the Internet that marketers discovered it was an effective way to target their advertisements. Pop-ups, pop-unders, banners, and cookies have surrounded our every Web move, like locusts on a grain field. These were just mere annoyances until spam started to flood our email boxes. The legitimate ...

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