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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Subscribers: Your Greatest Resource

Think outside the box for a moment. You've got capable list software, quality content, and a pretty darn good Web site. What's missing from this picture? What is the one element essential for your e-publication's success? Subscribers—without them, you're nothing.

These aren't simply email addresses in your database; they're real people. Your mission should be not only to keep users subscribed to your list, but also to turn them (eventually) into loyal readers. By offering users continual satisfaction, you're building a relationship that will not evaporate on a whim. Strive to maximize the time they spend reading every one of your mailings. Without a doubt, they're your greatest resource.

Subscribers should ...

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