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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Choices

There are options to consider: outsourcing, sharing resources, and customization are but a few. They are, however, important when it comes to how you will proceed. Would you rather not deal with it at all (outsource), share, or customize uniquely and specifically to you?

Outsourcing

This is an arrangement where one company provides services for another company. Most companies outsource at least some part of their Web sites. Even if all the servers live in your own building, the backbone won't. So you will outsource at least the connection to the Internet. In the past, the company usually would have done it all. But today, companies specialize. Although companies can provide the services in house, they don't. It can be more cost-effective ...

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