Audiobook description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
Table of contents
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
- Chapter 28
- Chapter 29
- Chapter 30
- Chapter 31
- Chapter 32
- Chapter 33
- Chapter 34
- Chapter 35
Product information
- Title: Onward
- Author(s):
- Release date: March 2011
- Publisher(s): HighBridge
- ISBN: None
You might also like
audiobook
The Definitive Drucker
The Father of Modern Management's final advice for succeeding in the global economy Even in the …
audiobook
What to Ask
Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, …
audiobook
Pour Your Heart Into It
In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration …
audiobook
Know What Matters
Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: …