Open Business Models: How To Thrive In The New Innovation Landscape

Preface

Everyone knows that innovation is a core business necessity. Companies that don’t innovate die. This is not news.

In the current environment, however, to innovate effectively, you increasingly must innovate openly. And to innovate openly, you must do more than search externally for new ideas or license out more of your own ideas. You also must innovate your business model, the way that you create value, and capture a portion of that value for yourself. This is news. This job cannot be delegated to the head of R&D or the chief technology officer. Business model innovation is the job of every senior manager, especially those in general management, marketing, business development, legal (particularly intellectual property), finance, and ...