January 2014
Beginner to intermediate
272 pages
7h 59m
English
book
Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
by Joel Gurin
Content preview from Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast InnovationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER EIGHT
The Marketing Science of Sentiment Analysis
THERE ARE TWO REASONS TO WATCH YOUR ONLINE REPUTATION: one is to improve it, and one is to learn from it. You can buy reviews outright (bad idea) or encourage authentically positive reviews (better) to improve your company’s online rep. But that won’t do anything to change the true level of customer satisfaction or make your company run better. To make smart changes in business strategy and operations, you need to understand what your customers are telling you through their tweets, reviews, and blog posts.
A number of market analysts now use what’s called sentiment analysis to get customer insights from social media. Sentiment analysis deals with the potential biases of Twitter, blogs, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.