CHAPTER ELEVEN

Privacy, Security, and the Value of Personal Data

BACK IN 1999, SUN MICROSYSTEMS CEO SCOTT MCNEALY famously told a tech-savvy audience, “You have no privacy anyway. Get over it.” But as Mark Twain might have said, the death of privacy may have been exaggerated. However much privacy we do or don’t have today, no one is “getting over” this issue any time soon.

As I’m writing this, the United States is embroiled in a debate about privacy and personal data. Americans are trying to figure out exactly what the National Security Agency knows about us from both online and phone records, how they know it, and how worried all of us should be. By the time this book is published, there will probably be several books out about this subject, ...

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