Chapter 4. EXTEND SERVICES INNOVATION OUTSIDE YOUR ORGANIZATION

In my earlier book, Open Innovation, I argued that companies should organize their innovation processes to become more open to external knowledge and ideas.[48] I also suggested that they let more of their internal ideas and knowledge flow to the outside when they were not being used within the company. This chapter examines the role that open innovation can play in services businesses as well.

Open innovation has a vitally important role in services in accessing external ideas and information for use in the services business and allowing unused ideas and information to be used outside in other services businesses. Open innovation in services requires us to leverage the power of ...

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