Chapter 4. EXTEND SERVICES INNOVATION OUTSIDE YOUR ORGANIZATION
In my earlier book, Open Innovation, I argued that companies should organize their innovation processes to become more open to external knowledge and ideas.[48] I also suggested that they let more of their internal ideas and knowledge flow to the outside when they were not being used within the company. This chapter examines the role that open innovation can play in services businesses as well.
Open innovation has a vitally important role in services in accessing external ideas and information for use in the services business and allowing unused ideas and information to be used outside in other services businesses. Open innovation in services requires us to leverage the power of specialization ...
Get Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
