FOREWORD

In Silicon Valley, there’s a saying that the only way you make money as an entrepreneur and investor is by being “contrarian and right.”

If you’re only right, but not contrarian, it’s unlikely you’ll be able to achieve a major impact because everyone else is attempting the same thing. You’ll be ignored in a marketplace of sameness. If you’re only contrarian but not right, well—that’s called failure.

To be contrarian and right is to be Jeff Bezos announcing that he was going to sell books online, on Day 1 of Amazon. To be contrarian and right is to be Oprah Winfrey vowing to create a talk show and media empire that would make her one of the richest people in the world. In both cases, and countless others, their visions were met with ...

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