October 2012
Beginner to intermediate
582 pages
15h
English
Lee Harland, Catherine Marshall, Ben Gardner, Meiping Chang, Rich Head and Philip Verdemato
The efficient flow of both formal and tacit knowledge is critical in the new era of information-powered pharmaceutical discovery. Yet, one of the major inhibitors of this is the constant flux within the industry, driven by rapidly evolving business models, mergers and collaborations. A continued stream of new employees and external partners brings a need to not only manage the new information they generate, but to find and exploit existing company results and reports. The ability to synthesise this vast information ‘substrate’ into actionable intelligence is crucial to industry ...
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