Chapter 2 How Culture Matters in an Open Talent World

The Colorado Backcountry Discovery Route begins in the Four Corners region, where Colorado, Arizona, New Mexico, and Utah intersect, and winds its way north through the Rocky Mountains. It crosses several 12,000-foot passes and even a few streams before it ends at the Wyoming border. In all, the route strings together six hundred miles of dirt roads to create a spectacular scenic drive for motorcyclists.

With a route that extensive, you might think it was mapped out by highly trained cartographers who were also gifted backwoods cyclists. But you would be wrong. The route was created by an informal collaboration of local riders, town officials, and a nonprofit organization. Thanks to that ...

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