Chapter 4 Assess, Learn, and Experiment

When Wipro purchased Appirio in 2016, the goal of then-CEO Abidali Z. Neemuchwala was to create one of the world’s largest cloud transformation practices, a game changer in today’s economy. Appirio came with a little-known subsidiary, Topcoder, an open talent platform with more than 1.5 million members and which had hosted some twenty-five thousand contests for clients like Wellmark, T-Mobile, and NASA. Intrigued, Neemuchwala wondered how many of Wipro’s 200,000-plus employees were members. After some investigation, he discovered that they numbered in the thousands.

A traditional CEO might have been chagrined or even angry. Such an executive might have accused the employees who were working on the ...

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