Introduction

Artificial intelligence (AI) plays a critical role in optimizing the value gained from digital transformation. Across different business segments, companies seek to leverage new technologies for increased revenue or lower cost. But AI is much more than an accelerator for taking the digital transformation journey to another level and making it possible for teams to work smarter, do things faster, and turn previously impossible tasks into routine.

Artificial intelligence has started to be seen as a key business enabler across more and more industries. Corporations are starting to view AI as a technology for future-proofing their business way beyond organizational efficiency. It's a revolutionary approach where AI becomes the foundation of the commercial portfolio, whether it's products, services, or some type of “as a service” setup. By embracing the full potential of AI, every company and organization in some sense becomes a technology company, whether or not that is the goal. But are companies in general ready for this massive transformation?

I would argue that most companies are not ready for this massive transformation, but it's important to remember that neither are their customers. Remember that major technology shifts like the one that AI imposes hold a lot of promise but require a fundamental transformation to take place in order to gain the expected return on investment (ROI). This fundamental shift will not happen overnight and will definitely not proceed ...

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