August 2013
Intermediate to advanced
352 pages
11h 53m
English
book
Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy
by Luciano Ciravegna, Robert Fitzgerald, Sumit Kundu
Content preview from Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy
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1. What Are Emerging Markets?
Emerging, Developing, Catching Up
The term “emerging markets” is at the very least confusing. It indicates markets that are growing, which, thanks to their positive economic performance, may “emerge” and become richer. In the gloom of the current economic downturn, this is how businessmen in Europe, the U.S., and Japan see most other markets. Hundreds of hours of contact and discussion with managers of leading multinational companies have shown us that the term “emerging markets” does not have a hard and fast definition. It is commonly used to refer to economies that are outside North America, Japan, and Western Europe, without necessarily implying that they are growing (which, in many cases, they are). One could ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.