Innovation Where You Least Expect It
Tapping into Unexpected Sources and Strategies
Although the origins of innovation date back to the 1500s, from a business perspective we seem to have become enamored with the concept. Despite the significant changes that have occurred as a result of the transition from the industrial age to the information age, organizationally the continued search for ways by which to improve operational effectiveness remains. The CEOs that I encounter are, for example, continually seeking ideas and opportunities to integrate technology in order to create new products and new services, and to provide new ways to offer value and connect with customers, clients, and members. Virtually anything that aligns with this desire ...