AFTER READING THIS CHAPTER, YOU WILL BE ABLE TO:
More important than price or durability is the cut, the fit or the “look” of a pair of jeans. This is especially true of designer jeans made from premium denim where cost is not a limiting factor. These jeans sell from $200 to $800 a pair and are made primarily in the United States and Japan.
One of the factors that makes these jeans so desirable is the quality of the denim fabric. Japan has numerous small fabric mills that produce only premium denim. Cole Mills in Greensboro, North Carolina, is the primary producer of premium denim in the United States. Both Cole and the Japanese mills ...