AFTER READING THIS CHAPTER, YOU WILL BE ABLE TO:
Denim jeans consumers may think that new apparel trends just happen out of the “blue,” but that's rarely the case. Jeans looks, styles, and colors in most cases can be traced back months and often years, and are the result of vast amounts of data and information, sophisticated forecasting methodologies, and expert professional analysis. In the denim jeans industry trends evolve over time, as distinct from fads, which are short term and are driven by extraneous factors like instant celebrity or a music video.
Most large-volume denim jeans brands such as Levi's, Gap, Lee, and Wrangler, and more fashionable brands like H&M, Calvin Klein, Tommy Hilfiger, and Zara, follow a similar methodology for trend ...