CHAPTER 2

Operations Strategy

CRITICAL QUESTIONS

After going through this chapter, you will be able to answer the following questions:

  • Why do firms engage in strategy-formulation exercises from time to time?
  • How are strategies formulated? What is the linkage between corporate strategy and operations strategy?
  • What is the role of performance measures in an organization?
  • What are the various options available to organizations to compete in the market?
  • What is world-class manufacturing?
  • What are the emerging trends in technology and business? Will these trends have an impact on the operations strategy process in organizations?

In order to achieve operational excellence, Indigo airlines have deployed check-in staffs as baggage handlers. These ...

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