Operations Management: Creating Value Along the Supply Chain, 7th Edition

Chapter 10. Supply Chain Management Strategy and Design

In this chapter, you will learn about. . .

• Supply Chains

• The Management of Supply Chains

• "Green" Supply Chains

• Information Technology: A Supply Chain Enabler

• Supply Chain Integration

• Supply Chain Management (SCM) Software

• Measuring Supply Chain Performance

Web resources for this chapter include

• Animated Demo Problems

• Internet Exercises

• Online Practice Quizzes

• Lecture Slides in PowerPoint

• Virtual Tours

• Company and Resource Weblinks

www.wiley.com/college/russell

Supply Chain Management Strategy and Design AT MARS

Creating a "sustainable" global supply chain has become an important goal of most major companies. The United Nations has defined sustainability as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." Mars views sustainability as a source of innovation and a business opportunity, enabling the company to gain competitive advantage, increase revenue, and add long-term value, while also making the world a better place by making a difference. Two of its five guiding principles, "responsibility" and, in particular, "mutuality," relate directly to sustainability. Mars seeks to achieve mutual benefit among all parties involved with its business, with a goal to consider at every point the social, environmental, and economic impact of their business decisions from the ...