Chapter 10

Managing the Supply Chain

In This Chapter

arrow Breaking down the supply chain’s structure

arrow Selecting the right supply chain strategy

arrow Understanding causes of and solutions to the bullwhip

arrow Boosting supply chain performance

You may have heard the saying “You’re only as strong as your weakest link.” Nothing is truer for a company’s supply chain — the businesses that provide the materials that you need to do business. Sometimes, the failure of just one supplier can drastically affect your ability to deliver quality goods and services to your customers in a timely manner.

The importance of efficient supply chain management has significantly increased as companies outsource more and more functions that go into their products and services. In the past, companies were traditionally vertically integrated, meaning that they produced a great majority of the components in their products. Today, however, firms now take on a horizontal structure, with many suppliers providing the products and services that once were done in-house. The costs associated with the purchase of goods and services ...

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