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Operations Management For Dummies, 2nd Edition
book

Operations Management For Dummies, 2nd Edition

by Mary Ann Anderson, Edward J. Anderson, Geoffrey Parker
December 2021
Beginner
416 pages
11h 10m
English
For Dummies
Content preview from Operations Management For Dummies, 2nd Edition

Chapter 17

Scaling throughout the Product Life Cycle

IN THIS CHAPTER

Bullet Implementing strategies for new products and those in the growth stage

Bullet Meeting the challenges of maturing and dying products

Bullet Preventing the decline of a product

Bullet Heeding special considerations for new businesses

Products and services, like living organisms, have a natural life cycle. Products are conceived and nurtured, they mature, and eventually, they decline and fade away. Each phase of the cycle requires a different operating strategy.

In this chapter, we take you on a journey through a product’s life and describe how each life stage influences operating requirements. We start by introducing the common life stages that products typically evolve through and describe how best to manage each stage. We look at ways to prolong product life, and we also describe the special operating considerations of new companies.

Managing Operations Age-Appropriately

A product goes through four distinct stages as it evolves. These stages (illustrated in Figure 17-1) are quite similar to those of the human life cycle. For instance, ...

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Publisher Resources

ISBN: 9781119843108Purchase Link