Chapter 17
Scaling throughout the Product Life Cycle
IN THIS CHAPTER
Implementing strategies for new products and those in the growth stage
Meeting the challenges of maturing and dying products
Preventing the decline of a product
Heeding special considerations for new businesses
Products and services, like living organisms, have a natural life cycle. Products are conceived and nurtured, they mature, and eventually, they decline and fade away. Each phase of the cycle requires a different operating strategy.
In this chapter, we take you on a journey through a product’s life and describe how each life stage influences operating requirements. We start by introducing the common life stages that products typically evolve through and describe how best to manage each stage. We look at ways to prolong product life, and we also describe the special operating considerations of new companies.
Managing Operations Age-Appropriately
A product goes through four distinct stages as it evolves. These stages (illustrated in Figure 17-1) are quite similar to those of the human life cycle. For instance, ...
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