Operations Management: Processes and Supply Chains, 12th Edition

Operations Strategy

Operations strategy specifies the means by which operations implements corporate strategy and helps to build a customer-driven firm. It links long-term and short-term operations decisions to corporate strategy and develops the capabilities the firm needs to be competitive. It is at the heart of managing processes and supply chains. A firm’s internal processes are only building blocks: They need to be organized to ultimately be effective in a competitive environment. Operations strategy is the linchpin that brings these processes together to form supply chains that extend beyond the walls of the firm, encompassing suppliers as well as customers. Since customers constantly desire change, the firm’s operations strategy must ...