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Operations Management: Processes and Supply Chains, 12th Edition by Larry P. Ritzman, Manoj K. Malhotra, Lee J. Krajewski

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Video Case Forecasting and Supply Chain Management at Deckers Outdoor Corporation

Deckers Outdoor Corporation’s footwear products are among some of the most well-known brands in the world. From UGG sheepskin boots and Teva sport sandals to Simple shoes, Deckers flip-flops, and Tsubo footwear, Deckers is committed to building niche footwear brands into global brands with market leadership positions. Net sales for fiscal year 2007 were close to $449 million. In addition to traditional retail store outlets for Deckers’s footwear styles, the company maintains an active and growing “direct to consumer” e-commerce business. Since most retail stores cannot carry every style in every color and size, the company offers the full line for each of its brands ...

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