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Operations Management: Processes and Supply Chains, 12th Edition by Larry P. Ritzman, Manoj K. Malhotra, Lee J. Krajewski

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Experiential Learning 9.1

Swift Electronic Supply, Inc.

It was a typical fall afternoon in Southern California, with thousands of tourists headed to the beaches to have fun. About 40 miles away, however, Steven Holland, the CEO of Swift Electronic Supply, Inc., faced a severe problem with Swift’s inventory management.

An Intel veteran, Steven Holland worked in the electronic components distribution industry for more than 20 years. Seven years ago, he founded Swift Electronic Supply, Inc., an electronic distributor. After several successful years, the company is now troubled with eroding profit margins. Recent economic downturns further worsened the situation. Factors such as the growth of B2B e-commerce, the globalization of markets, the increased ...

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