Video Case Continental Tire: Pursuing a Winning Plant Decision

A photo shows the production unit of a tire manufacturing company.

Using state-of-the-art technology, Continental Tire makes 4 million tires annually at its new Sumter, South Carolina, manufacturing facility. The $500 million investment created nearly 1,600 new jobs and greatly enhanced the economy of South Carolina.

Pearson Education

As the world’s largest automotive company and fourth-largest tire manufacturer, Continental’s global business operations cover a diverse set of enterprises. Perhaps best known for its passenger and light truck tires, this sector of the Hanover, Germany-based company’s total tire activities only comprise about 30 percent ...

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