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Operations Management: Processes and Supply Chains, 12th Edition by Larry P. Ritzman, Manoj K. Malhotra, Lee J. Krajewski

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Case R.U. Reddie for Location

The R.U. Reddie Corporation, located in Chicago, manufactures clothing specially designed for stuffed cartoon animals such as Snoopy and Wile E. Coyote. Among the popular products are a wedding tuxedo for Snoopy and a flak jacket for Wile E. Coyote. The latter is capable of stopping an Acme rocket at close range—sometimes.

For many sales, the company relies upon the help of spoiled children who refuse to leave the toy store until their parents purchase a wardrobe for their stuffed toys. Rhonda Ulysses Reddie, owner of the company, is concerned over the market projections that indicate demand for the product is substantially greater than current plant capacity. The “most likely” projections indicate that the company ...

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