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Operations Management: Processes and Supply Chains, 12th Edition by Larry P. Ritzman, Manoj K. Malhotra, Lee J. Krajewski

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New Service or Product Development Process

Competitive priorities help managers develop services and products that customers want. New services or products are essential to the long-term survival of the firm. New refers to both brand new services or products and major changes to existing services or products. The new service or product development process is an integral element in a firm’s supply chain because it defines the nature of the materials, services, and information flows the supply chain must support. It should be a highly collaborative process that both accounts for and helps to determine sourcing requirements, production methods, marketing, sales, and other aspects of how goods are made and how they are handled at the end of their ...

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