February 2016
Intermediate to advanced
480 pages
219h 58m
English
| Main Heading | Review Material | MyOMLab |
|---|---|---|
| Goods And Services Selection (pp. 162–165) | Although the term products may often refer to tangible goods, it also refers to offerings by service organizations. The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage.
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Concept Questions: 1.1–1.4 ... |