Acknowledgments

So much more goes into creating a book than anyone realizes, especially for a first-time author. Even though I’ve been blogging for over eight years and have written over 2,000 articles and blog posts on my own, writing a book is by no means a solitary activity. Numerous people contribute to the ideas, perspectives, and knowledge that come together in a book’s creation. I’ve made many connections with amazingly smart, curious, and interesting people over many years of blogging, speaking at conferences, client consulting, and from being a participant on the social web at large. All the good people I’ve connected with have played a part in developing the point of view, insights, and perspectives shared in this book. For that I thank you all.

To our blog and newsletter subscribers, Facebook fans, Twitter followers, Google + friends, and the TopRank Online Marking community on the web—I get to learn something new from our interactions every single day. Thank you for the opportunity to engage and learn together.

A very special thank you goes to Ashley Zeckman, who hit the ground running at TopRank Online Marketing and has been a true “right hand” during the most important phases of this book. Her tireless dedication helped make it possible. Thank you to all the members of the TopRank Online Marketing team, including Jolina Pettice and Mike Yanke who pitched in to help with Optimize and to my partner Susan Misukanis who provided support and took on additional responsibilities ...

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