As we have seen, learning can be thought of as flowing along the data-to-learning-to-action process in the sense that uncertainties that are ultimately embodied, implicitly or explicitly, as probabilities are continuously adjusted as the process moves forward. It is clear, then, why learning is the key to business performance, since learning is the process for becoming increasingly effective at predicting by reducing uncertainty, and everything that really matters from a business-performance standpoint revolves around better actionable predicting. ...
5. Reversing the Flow: Decision-to-Data
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