W.K. Wong and S.Y.S. Leung, The Hong Kong Polytechnic University, China
Z.X. Guo, Sichuan University, China
Z.H. Zeng and P.Y. Mok, The Hong Kong Polytechnic University, China
This chapter presents a combined use of radio frequency identification (RFID) technology and a product cross-selling system to perform cross-selling and up-selling for the retail industry. A smart dressing system (SDS) enabled by RFID technologies and an intelligent product cross-selling system (IPCS) have been developed. Customers’ in-store data can be collected using RFID-enabled ...