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CHAPTER
7
Actionable Intelligence
imagesypically, when someone analyzes their data using a dashboard or report and sees something of interest that they want to act on, they have to make a note about it and perhaps investigate it later on, when they are back at their desk and have access to all their applications. If they want to initiate a workflow or start a business process, they have to log on to another application, pick up the phone, or send an e-mail, involving themselves in more work and raising the risk of the action not being taken at all.

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