CHAPTER 2Planning Your Reports

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Before you dive into building reports, take a step back, take a deep breath, and think about what you are doing. The Analytics pool is quite deep, and without proper planning, you will quickly find yourself drowning in columns, fields, views, calculations, charts, and interactivity. So often, we receive that call to produce something quickly for that executive meeting that should have started ten minutes ago. Sometimes we have no choice but to dive in and hope for the best. My hope with this chapter is to prepare you for those times when you do have time to plan. I believe that once you become skilled at planning reports, you will find ...

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