CHAPTER 8Using Column Formulas with Text Data

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Most of your reporting probably involves quantitative information that you use to measure your business in some way. If all you are interested in is numbers, this chapter will either sorely disappoint you or lead you to discover a whole new world of reporting. We are now entering into the realm of qualitative analysis and leveraging reports for more than a measurement.

You have probably discovered that you keep a lot of information in your database that is beyond numerical and date/time data. Subjects of activities, names of customers, types of opportunities, and descriptions of leads are all examples of useful information ...

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