Book description
Master Oracle CRM On Demand
Foster long-term customer relationships and accelerate productivity using the proven strategies and best practices in this Oracle Press guide. Oracle CRM On Demand Deployment Guide shows how to set up, customize, and manage a dynamic software-as-a-service solution across your enterprise. Develop implementation plans, maximize user adoption, build applets and portals, integrate Web 2.0 features, and use analytics dashboards. The latest design, tuning, and data security techniques are also covered in this practical resource.
- Establish business objectives, project requirements, and key success metrics
- Staff an implementation team and develop effective rollout plans
- Configure, deploy, and administer Oracle CRM On Demand
- Manage users and restrict access using roles and privileges
- Customize sales, marketing, and service processes with the object model
- Embed external content and URLs using the web services API
- Distribute real-time BI using dashboards and advanced reporting tools
- Incorporate web tabs, mashups, Google services, and RSS feeds
- Use workflow to automate business process management
Table of contents
- Cover Page
- Oracle CRM On Demand Deployment Guide
- Copyright Page
- About the Authors
- Contents
- Dedication
- Acknowledgments
- Introduction
- 1 What You Should Know About Software-as-a-Service
- 2 Overview of Oracle CRM On Demand
- 3 Getting the Most from Your Oracle CRM On Demand Service
- 4 Planning Your Oracle CRM On Demand Implementation
- 5 Designing Oracle CRM On Demand
-
6 Sample Oracle CRM On Demand Designs
- Horizontal Solutions: Business to Business (B2B) Equipment and Service Sales
- Horizontal Solutions: Consumer Support Services
- Vertical Solutions: Retail Banking Sales and Service
- Vertical Solutions: Pharmaceutical Sales Call Tracking
- Specialty Solutions: Delivering Relief to Families in an Emergency
- Specialty Solutions: Account Planning
- Summary
- 7 Best Practices for Configuring CRM On Demand
- 8 Integration in Oracle CRM On Demand
- 9 Ongoing Maintenance and Administration
- A Advanced Configuration with CRM On Demand
- Index
Product information
- Title: Oracle CRM On Demand Deployment Guide
- Author(s):
- Release date: June 2010
- Publisher(s): McGraw Hill Computing
- ISBN: 9780071717625
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