CHAPTER 5Designing Oracle CRM On Demand
An effective CRM On Demand implementation is the result of a well-conceived design that includes modeling where information is stored (customers, contacts, products, opportunities, etc.), and how information flows through the system (business processes). CRM On Demand provides an out-of-the-box model for storing and accessing information, along with inherent business processes to support sales, marketing, and support functions.
Understanding the nuances of the native CRM On Demand functionality has important implications for you, the application designer. CRM On Demand is built with object model and business process best practices in mind. By taking the time to understand these best practices before you ...
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