When considering marketing and loyalty, the primary factor to take into account is product marketing. A goal of product marketing is to design and implement a consistent and all-encompassing experience across all devices. In our use case, these components are a part of the Need and Recommend phases.
The main goal of marketing is to create a need for services, and/or products, with the goal of establishing customer loyalty. The best indicator of customer loyalty to a company is through word-of-mouth regarding the company's services and products. The best outcome of loyalty is the generation of word-of-mouth about a company's services/products.
Communication via social media needs to be two-way interaction. Social ...
