Chapter 58
Enterprise Transformation and Data Management
Richard Lee
Globalization and rapid technological change have forever changed the competitive landscape. There has been a great advance in information technology and telecommunications that accelerate productivity and supply-chain integration. This rising sophistication, and expectations of customers around the world, has given rise to implications in the way companies manage processes and data.
Whether it is through the Internet, information kiosks, or some other means, there now exists the “virtual customer” who decides what, when, where, and how they will purchase goods and/or services. Customers have virtual access through “cyberspace” to products and services to which they previously ...
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