Description of AHA's business processes
The following business processes will serve as requirement sources for this book:
- Sales—Update Customer
- Sales—Retail Order
- Marketing—Campaign Tracking
Sales—Update Customer
Customers, for example, who wish to communicate their new address to AHA can do so via various channels such as the internet, AHA's customer service line and the information desks in the AHA markets. AHA strives to make each customer contact as smooth and positive as possible. In addition, the AHA representative who processes the data change should also be able to verify all relevant customer information and, if appropriate, inform the customer about new campaigns and offers.
A team of business analysts has conducted a series of workshops with ...
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