Chapter 2. Concept
Among experienced graphic designers working in all manner of media, the many benefits of designing with typographic grids are well known. It’s worthwhile to recount the major ones here:
• Grids add order, continuity, and harmony to the presentation of information.
• Grids allow an audience to predict where to find information, which aids in the communication of that information.
• Grids make it easier to add new content in a manner consistent with the overall vision of the original presentation.
• Grids facilitate collaboration on the design of a single solution without compromising the overall vision of that solution.
These are just some of the points that you’ll read in advocacy of grid-based design, but until recently ...
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