Organization 21C: Someday All Organizations Will Lead This Way

Mapping Global Mindsets

The first step in developing a global mindset is to be able to measure it. Without measurements, it is not easy for organizations to act. Scales for measuring individual and organizational progress toward a global mindset were first developed and validated by Murtha and his colleagues.^[16] The aim is to assess the key ingredient essential for the successful implementation of a global competitive strategy: the capacity of individuals to consider complex interactions and differences in the core global strategic process.

The main concepts behind the transnational enterprise are global integration, local responsiveness, and worldwide coordination. Global integration refers to the centralized management of dispersed assets ...