3
Perception, Attribution, and Learning
The Key Point
It can be a shock when people view the same thing and come to different conclusions. But this is reality—people often perceive and respond to situations in different ways. The better we understand perception and attribution and their effects on how people behave and learn, the better we can be at dealing with events, people, and relationships. 
What's Inside?
Bringing OB to LIFE
RAISING EXPECTATIONS AND GETTING BETTER FEEDBACK
Worth Considering . . . or Best Avoided?
NOT ENOUGH WOMEN ON BOARD? EUROPE TURNS TO QUOTAS
Checking Ethics in OB
WORKERS REPORT VIEWS ON ETHICAL WORKPLACE CONDUCT
Finding the Leader in You
RICHARD BRANSON LEADS WITH PERSONALITY AND POSITIVE REINFORCEMENT
OB in Popular Culture
POSITIVE REINFORCEMENT AND BIG ...
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