Comprehensive Cases

Case 1 Managing Motivation in a Difficult Economy

Learning Goals

In this case, you’ll have an opportunity to assess a ­motivational program designed to reenergize a troubled company’s workforce. Acting on behalf of the company’s executive board, you’ll evaluate the board’s current strategy based on survey data. You’ll also advise board members about improving the effectiveness of this program based on what you’ve learned about goal-setting and motivation in organizations.

Major Topic Areas

  • Changing nature of work

  • Diversity and age

  • Goal-setting

  • Organizational downsizing

  • Organizational justice

The Scenario

Morgan-Moe’s drugstores are in trouble. A major regional player in the retail industry, the company has hundreds of stores ...

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