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Organizational Behavior, Third Edition
book

Organizational Behavior, Third Edition

by Michael A. Hitt, C. Chet Miller, Adrienne Colella
October 2010
Intermediate to advanced
655 pages
28h 30m
English
Wiley
Content preview from Organizational Behavior, Third Edition

Chapter 6. Work Motivation

Exploring Behavior in Action: Work Motivation at W.L. Gore & Associates

On January 1, 1958, Wilbert and Genevieve Gore founded a small company to develop applications of polytetrafluoroethylene (PTFE). Wilbert, a chemist and research scientist, tended to the technical work while Genevieve handled accounting and other business matters.

Wilbert Gore initially focused on applications in the emerging computer industry, where PTFE's insulation characteristics were potentially useful in cables and circuit boards. After solving a number of technical issues, he and his company succeeded with cable and wire products. Some of these products eventually landed on the moon as part of the technology used in the Apollo space program. More recently, they have been incorporated into the U.S. space shuttle program. Moving beyond cables and wires, Gore has created a number of leading products for a number of industries. Best known among consumers for waterproof Gore-Tex fabrics, the company also places products in industries such as aerospace, automotive, chemical processing, computing, telecommunications, environmental protection, medical/health care, pharmaceutical, biotechnology, and textiles. Gore-Tex fabrics were used in the uniforms of the 2010 U.S. Olympic snowboarding team.

Having previously experienced bureaucratic roadblocks in highly structured organizations, Wilbert Gore designed a different kind of company to support the work with PTFE. Using the term lattice structure ...

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Publisher Resources

ISBN: 9780470528532Purchase book